To insure a high quality and integrated approach to marketing and public relations, Minnesota State Community and Technical College has developed tools to assist in the communications process. By using these tools correctly, you will help in building and maintaining consistent identity and branding of M State. Three basic tools to communicate the college brand include the official college logo, the M State moniker, and the Spartan logo.

The Visual Brand Guide is a document prepared specifically for professional designers who produce materials to represent the college. If you are working with a vendor who will be designing an item on behalf of the college, please direct them to a copy of this document. You also will find helpful information about following a consistent communication style that supports the college's image and branding.

Minnesota State Community and Technical College - The official college name is used in its entirety in all external communications. The official college logo is the approved graphic representation of the college name. You can download the version you need below. Complete usage guidelines are available in the college's Visual Brand Guide.

Download the Official College Logo:

High Quality Use (For InDesign, Quark, and other commercial print applications)

Electronic Use (For PowerPoint and Web based media)

Basic Print Use (For Word, Excel, Publisher, and other Office applications)

M State - The "M State" nickname has been adopted as the accepted abbreviation of the college's official name "Minnesota State Community and Technical College." The M State Nickname Moniker has been approved as the official graphic representation of the nickname. You can download it here. Complete usage guidelines are available in the college's Visual Brand Guide.

M State Nickname Moniker

High Quality Use (For InDesign, Quark and other commercial print applications)

Electronic Use (For PowerPoint and Web based media)

Basic Print Use (For Word, Excel, Publisher and other Office applications)

Spartans - The "Spartans" name is accepted as the official representation for all college intercollegiate and intramural sports. The official Spartans logo has been approved as the graphic representation and is available here for downloading. Complete usage guidelines are available in the college's Visual Brand Guide.

Pictures are an important design element in communication and can be an important branding tool. Campus photos have been approved for use to represent each of the four M State campuses. You can download approved photos of each campus here.

If you need higher-resolution campus photos than the ones provided here, please contact Tina Bartels, Graphic Design and Content Coordinator, at 218.736.1565.