Branding Guides

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What is a Brand?

A brand isn't just a logo. A brand includes the names, terms, symbols or a combination of these things that communicate who an organization is and what products or services it provides. It also encompasses what people say and do and how the consumer feels about the organization along with its products and services. Solid branding helps to build the overall recognizability of an organization.

2018-2019 Minnesota State Community and Technical College Branding Guide


Last modified: January 16th, 2018 at 03:55pm