||This course covers the history of banking, bank organizational structure, the Federal Reserve System and the types of services provided by financial institutions. Deposit, loan and consumer services will be emphasized. Topics include checking accounts, savings accounts, credit cards, electronic funds transfer, loan products, loan processing, trusts, bank profitability, deregulation and safety of bank funds. This course also gives attention to industry concern about customer service, sales, marketing and competition.
- Apply understanding of current regulations to deposit and lending products.
- Demonstrate quality principles/standards which result in continuously providing exceptional customer service creating greater customer satisfaction (relationship building).
- Describe how the financial service industry started and how it evolved into what it is today.
- Explain the role the Federal Reserve plays in the financial service industry and the tools the Federal Reserve has to manage Monetary Policy.
- Analyze customer's savings/investment needs through profiling questions and match products to meet needs.
- Evaluate consumer borrowing needs to effectively recommend loan products.
- Explain the importance of the financial service industry to the community it serves not only in products offered but also by its involvement in various community activities.
- Describe the typical marketing plan used in the financial service industry.
- Identify factors that lead to sound funds management and to prudent asset/liability management.
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