||As the third of three layout courses in a series, this course focuses on brand and identity development. Each student develops his or her own fictitious company that will include a visual identity and supporting brand materials. Additional applications of these concepts are explored in the form of self-promotional projects. Special emphasis is placed on research, marketing techniques, rationale and presentation.
- Identify and apply branding techniques.
- Employ brainstorming methods in individual and group settings.
- Create projects using industry-level parameters and communications.
- Explore and administer marketing research methods as it applies to brand development and promotional campaigns.
- Identify, research and develop a branding concept for a fictional company.
- Identify, research and develop a promotional campaign for a brand.
- Research and produce a self-branded identity system.
- Present and defend design projects to the class using industry vocabulary and rationale.
- Analyze other students' work, and effectively communicate analyses during group critiques.
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