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Details: (BUS2206) Principles of Marketing

Credits3
Lec/Lab/OJT3/0/0
PrerequisiteNone
Course DescriptionPrinciples of Marketing is an introductory study of marketing as an important element of our economy. This course will include the nature and significance of marketing, both consumer and industrial marketing. The marketing mix, market segmentation, target market identification, the product, channels of distribution, and pricing systems.
Programs

Business: Fashion Marketing and Management   -   AAS
Marketing   -   AAS
Business: Management, Marketing and Sales   -   AAS
Business: Management, Marketing and Sales   -   Diploma
Accounting   -   AS
Business Management   -   AS
Business   -   AS

Goal Areas

N/A

ScheduledYes
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