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Programs & Majors » Marketing - AAS (68 credits) Back to degree list »

This program is either discontinued or under review - and is only shown for archival purposes.

Credits breakdown

Developmental courses — A student may be required to enroll in developmental courses in reading, writing and math. A student's scores on the Accuplacer assessment will determine enrollment in developmental courses. The purpose of developmental courses is to prepare students for the demands of a college-level curriculum. Credits may vary.

Course # Course Title Credits
Required
ACCT1108 Business Math/Calculators 3
- OR -
ACCT1012 Principles of Bookkeeping 3
ADMS1116 Business Communications I 3
ADMT2222 Event Planning 2
BUS1141 Introduction to Business 3
BUS2204 Principles of Management 3
BUS2206 Principles of Marketing 3
BUS2220 Global Business 3
CPTR1104 Intro to Computer Tech 3
INTD1117 Photoshop 3
MKTG1106 Professional Selling 3
MKTG1110 Customer Service 3
MKTG1116 Advertising and Promotion 3
MKTG1200 Introduction to Social Media 3
MKTG1210 InDesign 3
- OR -
ADMT2300 Office Graphics and Presentations 3
MKTG1280 Search Engine Optimization 3
MKTG2214 E-Marketing 3
MKTG2290 Supervised Occup Exp I 3
MNTC Courses
COMM1120 Introduction to Public Speaking
Goal: 1 *
3
ENGL1101 College Writing
Goal: 1 *
3
PSYC1200 General Psychology
Goal: 5, 9 *
3
- OR -
SOC1111 Intro to Sociology
Goal: 2, 5, 7 *
3

MNTC Electives ...

6

Elective Credits ...

3

Total Credits: 68

* To complete an AAS degree, courses must be taken from at least 3 of the 10 MNTC Goal Areas.

 

About this program

The Marketing AAS provides the practical knowledge and skills related to planning, managing and performing sales and marketing activities to meet organizational objectives. The major includes marketing, social marketing, management, sales, marketing research and other related business courses, as well as general education courses. This program is designed to prepare students for a wide variety of sales and marketing careers. Emphasis is placed on developing the skills to apply marketing knowledge, management and leadership skills, communication and interpersonal skills, problem solving and technology skills.
 

Program outcomes

1. Apply communication strategies for various audiences and contexts.
2. Apply technology to meet business objectives.
3. Apply fundamental sales techniques.
4. Apply fundamental marketing techniques.
5. Demonstrate professionalism in a business environment.
6. Demonstrate interpersonal skills.
7. Apply critical thinking in a business environment.
8. Understand the social factors that affect the business environment.
 

Employment information

The Marketing AAS will provide the student with the knowledge and skills to pursue a career within a large array of entry-level business opportunities. Virtually every business has a need to market their product or service and therefore there are many career opportunities available within this field. Students may find employment and advancement opportunities as a marketing assistant/coordinator, research support analyst, management trainee, advertising coordinator, retail sales associate, inside or outside sales representative or customer service representative, among other related careers.
 

Program accreditation

The College is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools, (800) 621-7440, 30 North LaSalle Street, Suite 2400, Chicago, IL 60602-2504.