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Programs & Majors » Business: Management, Marketing and Sales - Diploma (70 credits) Back to degree list »

This program is either discontinued or under review - and is only shown for archival purposes.

Credits breakdown

Developmental courses — A student may be required to enroll in developmental courses in reading, writing and math. A student's scores on the Accuplacer assessment will determine enrollment in developmental courses. The purpose of developmental courses is to prepare students for the demands of a college-level curriculum. Credits may vary.

Course # Course Title Credits
Required
ACCT1012 Principles of Bookkeeping 3
ACCT1108 Business Math/Calculators 3
ACCT1120 Business Law 3
BUS2204 Principles of Management 3
BUS2206 Principles of Marketing 3
MKTG1106 Professional Selling 3
MKTG1110 Customer Service 3
MKTG1116 Advertising and Promotion 3
MKTG1130 Leadership Ethics 3
MKTG2204 Advanced Professional Selling 3
MKTG2218 Retail Management 3
MKTG2222 Human Resource Mgmt 3
MKTG2230 Marketing Research 3
MKTG2234 Computer Marketing Applications 3
MKTG2236 Small Business Mgmt 3
MKTG2400 Marketing Management 4
MNTC Courses
COMM1120 Introduction to Public Speaking
Goal: 1 *
3
ECON2222 Microeconomics
Goal: 2, 5, 9 *
3
ENGL1101 College Writing
Goal: 1 *
3

Elective Credits ...

12

Total Credits: 70

 

About this program

This diploma places an emphasis on business courses. The program is designed to prepare students to succeed in their careers and to provide students with the essential skills necessary in the sales, marketing and management fields. Curriculum includes instruction in areas such as sales, marketing, research, customer service and small-business planning. Emphasis is on developing skills in management decision-making, communication skills, technology and problem-solving. Students have the opportunity to apply concepts they have learned.
 

Program outcomes

1. Apply communication strategies for various audiences and contexts.
2. Apply technology to meet business objectives.
3. Apply fundamental sales techniques.
4. Demonstrate essential elements of business management.
5. Apply fundamental marketing techniques.
6. Demonstrate professional appearance and behavior in a business environment.
7. Demonstrate interpersonal skills.
8. Apply bookkeeping and mathematical processes.
9. Apply critical thinking in a business environment.
 

Employment information

There are many employment opportunities for students seeking a career in the sales, marketing, and management field. Approximately one out of every five people works in this dynamic field. Students may find diverse employment and advancement opportunities in retail, wholesale, production, or service-related enterprises. Graduates have careers that include sales representatives, customer service representatives, food brokers, buyers, merchandisers, researchers, managers, and business owners.


Gainful employment report

 

Program accreditation

The College is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools, (800) 621-7440, 30 North LaSalle Street, Suite 2400, Chicago, IL 60602-2504.