Course Descriptions

This course is an introduction to the field of integrated marketing communications (IMC) and its role in marketing plans. Emphasis is on the converging fields of advertising, public relations, sales promotion, personal selling and digital marketing. This course focuses on the marketing communications strategy that includes consumer insight and research, market segmentation, brand positioning, communication messages and media channels.

This course provides a summary of many of the major issues faced by anyone starting a small business. The course teaches the fundamentals of small business management by blending basic management principles with tested and proven real world techniques for planning, organizing and operating a small business successfully. The course utilizes a variety of learning tools including the textbook, PowerPoint, lectures, written assignments, cases, websites and hands-on activities.

This course is designed to provide students with a valuable work experience within a business environment. This career enrichment course is designed to integrate the coursework taken and contribute to the student's personal and/or professional career goals. Each internship is a faculty-approved, individualized experience designed with a training plan to meet the professional goals of the student. Emphasis is on providing a relevant work experience that is meaningful for the student and a benefit for the participating organization.

This class is designed to provide students with an opportunity to explore career paths in the business field while gaining practical work experience. Emphasis will be placed on tailoring the experience to enhance an individual student's professional and personal skills. This class is designed for maximum flexibility so the experience is meaningful for the student and of benefit to the participating business or organization. This experiential learning allows students to gain insight into one or more careers through job shadowing, service learning, volunteering, externships, event planning, work experience or a combination of these options. This class will include career exploration information as well as work experience to help students clarify their values, personal goals and career interests.

This seminar provides an avenue for the exploration and investigation of special study topics in management and marketing. As a career enrichment course, it is designed to integrate the coursework taken and contribute to the student's personal and/or professional career goals. Students will develop technology and decision-making skills through simulation. Students will get hands-on learning opportunities through mentorships, guest speakers, podcasts, networking events, conferences, workshops or webinars related to business. Students will work closely with Career Services for job search preparation.

This capstone course is designed to provide students the opportunity to use business acumen gained throughout the Business: Management, Marketing and Sales program to complete a comprehensive business plan. The capstone course is intended to be taken during the student's final semester prior to graduation.

This course is designed for phlebotomy and Medical Laboratory Technician students. The course covers didactic knowledge and performance of venipuncture, capillary and arterial blood draws. It also emphasizes other body fluid collection, specimen processing, point-of-care analysis and specimen storage.

This course provides clinical phlebotomy experience for phlebotomy technician students in an affiliate hospital/clinic laboratory under the supervision of qualified technicians and technologists. Training includes blood and body fluid collection, processing and storage.

This is an introductory course for Medical Laboratory Technology students covering the techniques, interpretation and correlation of results in urinalysis, hematology, chemistry, immunology, microbiology and immunohematology. Other topics included in the course are instrumentation, preparation of reagents, quality assurance and quality control, specimen collection, transportation, analysis and result reporting.

This is an introductory course for Medical Laboratory Technology students covering the techniques, interpretation and correlation of results in urinalysis, hematology, chemistry, immunology, microbiology and immunohematology. Other topics included in the course are instrumentation, preparation of reagents, quality assurance and quality control, specimen collection, transportation, analysis and result reporting.

This course is designed for phlebotomy and Medical Laboratory Technician students. The course covers knowledge and performance of venipuncture, capillary and arterial blood draws. It also emphasizes other body fluid collection, specimen processing, point-of-care analysis and specimen storage.

This introductory course for Medical Laboratory Technology students covers the clinical areas of blood banking and transfusion medicine. The course discusses compatibility theory, principles of antigens on red blood cells and serum antibodies.

This course is the laboratory component of MLT1124, Immunohematology, and addresses the analytical principles, techniques and correlation of results related to blood banking and transfusion medicine. The course covers techniques including evaluating criteria for specimen rejection, blood type and cross match procedures, antigen typing, identification of expected and unexpected antibodies, investigation of transfusion reactions and blood component preparation.

This course is designed to present mathematical operations commonly utilized in the medical laboratory. Topics include use of basic math processes, systems of measurement, conversion factors, solutions, dilutions, statistics for laboratory medicine and quality control. Upon completion, students should be able to solve practical problems in the context of the medical laboratory.

This is an introductory course for Medical Laboratory Technology students covering the production, maturation, function and abnormalities of blood cells and coagulation to maintain body homeostasis.